F&I Focus is a weekly ezine, emailed to F&I managers, dealer principles, vehicle sales managers and motor holding companies nationally. With the endorsement of the RMI, NADA and other industry leaders F&I Focus is set to be the driving force within the South African Motor Industry.

Our objective is to create independent communication channels between the dealerships, financial institutions, insurance industry and motor holding companies.

F&I Focus is the only electronic channel clearly focused exclusively on the F&I Manager & their DP’s at every major dealership in the country.

From the latest Second Gross products, insurance, financial & motor offerings to FAIS legislation and marketing trends, up to the minute content ensures each of the 10,000 email recipients eagerly anticipated receiving F&I Focus every week.

A micro survey we conducted recently showed that at a sample of fifty of our dealerships, second gross sales accounted for nearly 47% of their gross income. F&I’s and Dealer Principles are obviously keen to add quality Second Gross Product’s to their sales menu to help maintain this income stream.

F&I Focus cuts through the clutter and reaches this valuable target market quite literally by name each week. To remain a credible channel it is vital that F&I Focus is seen to be more than just a catalogue of our advertisers products.

It is vital that our news and editorial are seen to be independent. It is for this reason that we work so hard to provide balanced editorial and advertising across many of our readers’ suppliers.

Try this: arrive hungry at any one of our nation’s big shopping centers and the chances are you will head to a food hall where you know you will be able to choose from a smorgasbord of tasty foods - from Chinese to Tandoori – with all the restaurants placed right alongside each other providing easy choice.

The strategy here is that consumers have their tastes conveniently catered for in a single place (think ‘food hall’ Sandton City or Canal Walk) – it’s a strategy that works so well in fact, that if a food franchise were to set up shop on the other side of the centre they would probably go unnoticed and quickly go out of business.

That’s why, every week when a Dealership’s Principal and F&I managers get their copy of F&I Focus, they see a menu of offerings and news from their most important suppliers, conveniently situated in their inbox.

F&I Focus is a ‘food hall’ of second gross products and information.

For information on how to submit your editorial, drop us a line at news@fandifocus.co.za or contact us at 021 555 3577.

For advertising opportunities in F&I Focus, click here for our advertising options.